Cultural Life Unplugged- Elizabeth Craighead, '09, V.P. Experie ntial, Live Nation Entertainment

About this event

Link to event: https://link.jwu.edu/events/2476412 (https://link.jwu.edu/events/2476412)What makes a concert, festival, or live event memorable long after it ends? Why do thousands of strangers gather around a shared experience and leave feeling connected? In this engaging behind-the-scenes conversation, JWU alumna Elizabeth Craighead '09, Vic e President of Experiential at Live Nation Entertainment, explores how live experiences help shape culture, build community, and create moments that become part of our collective memory. Drawing on her work leading experiential programs for one of the world's largest live entertainment companies, Craighead will reveal how brands, artists, and event creators design meaningful experiences that resonate far beyond the event itself. From major music festivals and global tours to immersive fan activations and hospitality programs, attendees will gain insight into the strategy, creativity, and human psychology that drive today's live entertainment industry. The discussion will also examine why authentic shared experiences matter in an increasingly digital world and how experiential design can strengthen connection, belonging, and identity./events/2476412" target="_blank">https://link.jwu.edu/events/2476412

What makes a concert, festival, or live event memorable long after it ends? Why do thousands of strangers gather around a shared experience and leave feeling connected? In this engaging behind-the-scenes conversation, JWU alumna Elizabeth Craighead '09, Vice President of E xperiential at Live Nation Entertainment, explores how live experiences help shape culture, build community, and create moments that become part of our collective memory. Drawing on her work leading experiential programs for one of the world's largest live entertainment companies, Craighead will reveal how brands, artists, and event creators design meaningful experiences that resonate far beyond the event itself. From major music festivals and global tours to immersive fan activations and hospitality programs, attendees will gain insight into the strategy, creativity, and human psychology that drive today's live entertainment industry. The discussion will also examine why authentic shared experiences matter in an increasingly digital world and how experiential design can strengthen connection, belonging, and identity.